CSTS Enterprises, Inc. partnered with Borussia Dortmund to bring the excitement of a football festival to New York City’s iconic Times Square, celebrating the global passion for soccer through fan engagement, interactive activities, and the spirit of one of Germany’s most celebrated football clubs.
Tucked into the corner of Bayard and Elizabeth, Joys’ Cafe has officially opened its doors—bringing a fresh, modern take on the classic Hong Kong-style café experience to the heart of Chinatown.
The grand opening, celebrated in late April, marks an exciting addition to the neighborhood’s ever-evolving food scene. Located at 60 Bayard Street, the café debuted after a soft opening period, quickly drawing attention from locals and food lovers eager to try its nostalgic yet updated menu.
Inside, Joys’ Cafe blends the familiar charm of a traditional cha chaan teng with a more contemporary, welcoming vibe. The goal, as described by the team behind the concept, is to create a space that feels like a true community hub—something both comforting and new for Chinatown.
The menu reflects that same balance. Diners can expect a wide range of Hong Kong café staples, from baked pork chop over rice and beef chow fun to condensed milk French toast and silky milk tea. But the kitchen doesn’t stop at the classics—there are also creative touches like Thai-style fried rice, pineapple buns, and Portuguese egg tarts, adding a broader, modern twist to the experience.
Affordability is another key draw. With many dishes priced accessibly, Joys’ Cafe aims to be an everyday spot—whether you’re grabbing a quick bite at the front counter or settling into the dining room for a full meal.
As Chinatown continues to welcome a new wave of restaurants, Joys’ Cafe stands out by honoring tradition while embracing change. Its grand opening isn’t just about a new place to eat—it’s about adding another gathering space where culture, comfort food, and community come together.
